A coin saved is a coin earned. You have heard this phrase several times either from peers or business personalities. When starting your online furniture business, a shoestring budget is a reality. After setting up your site, conducting a feasibility study, identifying your target customer, and a supplier, you log on to the hardest part of a business – marketing.
For you to make sales, you must create awareness of your presence and promote your furniture online. However, it is not as easy as it sounds. Online marketing requires a lot of cash. As such, it might be a challenge for startups with fixed budgets. But does it mean you can’t market your products online if you are facing budget constraints? The answer is NO. Here are affordable ways of marketing your furniture business online:
Sharing a link to your online furniture store on the social media
According to statistics, social media is the second largest online marketplace after the search engines. When your budgets are nothing to smile about social media can be your savior. Here you can promote your furniture by posting a link to your online store on the social pages. Essentially, you need to target groups and pages that have a relationship with furniture business such as real estate groups. This way you can reach out to a wider audience without spending a dime.
Opting for Facebook ads
If you have a fixed budget using Facebook ads as your online marketing channel is a smart idea. Unlike other paid options, Facebook optimizes your ads in that they match them with the right audience. Also, you can set your ads depending on the customers’ location. For instance, you can target American audience if those are your potential customers. This way, you enhance your chance of receiving more leads and conversion rates.
Affiliate marketing involves allowing other people to promote your products at a commission. This method enables you to reach a wider audience without spending extra cost as you only pay the marketer after a sale. If a customer does not purchase through the link provided on the marketer’s site, you are not liable to them. As such, this method is cost effective and affordable for startup and businesses suffering from constraint budgets. Important to note is that you make sale around the clock. This is because people are promoting your products even when you are resting or on holiday.
And those are the most affordable approaches you can use while selling furniture online and on a fixed budget.
#NEWARRIVAL!! #STUNNING #COSY #SCANDINAVIAN #STYLE #BEDROOM #COLLECTION AVAILABLE TO BUY NOW IN OUR STORE!
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— CJC Furniture (@CJCFurniture) 10 de febrero de 2018
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